Note: The job is a remote job and is open to candidates in USA. ICON plc is a world-leading healthcare intelligence and clinical research organization. They are seeking a Digital Media Buyer to join their Patient Recruitment Solutions digital team, responsible for deploying, optimizing, and reporting on digital advertising campaigns to support patient recruitment for clinical studies.
Responsibilities
- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
- Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Skills
- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelors degree
- Experience in clinical trials and drug development space
Benefits
- Various annual leave entitlements
- A range of health insurance offerings to suit you and your family’s needs.
- Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
- Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.
- Life assurance
- Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.
Company Overview
Since our foundation in Dublin, Ireland in 1990, our mission has been to help our clients to accelerate the development of drugs and devices that save lives and improve quality of life. It was founded in 1990, and is headquartered in Dublin, Dublin, IRL, with a workforce of 10001+ employees. Its website is https://www.iconplc.com.