Note: The job is a remote job and is open to candidates in USA. Wunderkind is a leading performance marketing engine that helps brands and publishers drive truly personalized, high-performing experiences across owned and paid channels. They are seeking a Principal Product Manager to own the product strategy, roadmap, and execution for their next-generation advertising offerings, partnering with various teams to deliver impactful ad solutions.
Responsibilities
- Define the vision and strategy for how Wunderkind ads – from ad formats and targeting to measurement and optimization
- Partner deeply with engineering, data science, sales, client success, and partnerships to bring differentiated ads solutions to market
- Act as the internal and external thought leader for advertising: shaping our point of view, informing GTM, and representing Wunderkind with clients and partners
- Drive meaningful revenue impact, advertiser performance, and product differentiation in a fast-moving, highly competitive space
- Develop and continuously refine the multi-year product vision and strategy for Wunderkind’s advertising products
- Define where we play and how we win: inventory sources, identity strategy, targeting and optimization capabilities, measurement, and creative
- Create a clear, opinionated product roadmap that balances foundational capabilities, experimentation, and strategic bets
- Spend time with advertisers, agencies, and partners to deeply understand their goals, workflows, and constraints
- Identify and quantify customer problems and opportunities across targeting, pacing, frequency, attribution, and incrementality
- Translate qualitative and quantitative insights into clear product hypotheses, requirements, and experiments
- Work closely with engineering, data, and design to deliver high-quality capabilities on time and with measurable impact
- Write crisp PRDs / specs, define success metrics, and ensure we ship iterative, learn-fast increments rather than big-bang releases
- Partner with data science to design experiments, test new optimization strategies, and measure performance lift over baselines
- Collaborate with sales, marketing, and client success to define packaging, pricing, positioning, and enablement for advertising offerings
- Support key client conversations as the product expert for Ads and help unlock/scale strategic deals
- Monitor product performance, adoption, and revenue – and rapidly adjust the roadmap to maximize business and client impact
- Align stakeholders, making tradeoffs, and keeping everyone focused on outcomes
- Drive alignment with other product areas (identity, measurement, creative, AI/optimization) to ensure Ads is tightly integrated into the broader Wunderkind platform
- Mentor PMs and help raise the bar on product quality, rigor, and execution across the org
Skills
- 10+ years in product management, with significant time in programmatic & advertising technology
- Proven track record of owning product strategy and roadmap for a complex, multi-stakeholder product
- Proven track record of driving 0→1 and 1→N product development, not just incremental feature work
- Proven track record of delivering products that show clear, quantifiable business impact
- Experience at an ad tech company (DSP, SSP, platform, or publisher)
- Experience integrating with major inventory sources and streaming platforms
- Experience integrating with identity partners, clean rooms, or measurement providers
- Deep ad tech fluency – you understand how impressions get bought/sold, how identity works in ads, the role of clean rooms, and what makes targeting/measurement actually work
- AI literacy - you orchestrate and build AI systems that elevate how you work
- Strong product judgment – you can quickly cut through noise, identify what matters, and make hard tradeoffs
- Analytical and data-driven – comfortable with experimentation, measurement, and digging into metrics with data teams
- Excellent communicator – you can move seamlessly between executive-level storytelling, technical depth with engineering, and practical value framing for sales and clients
- Highly collaborative – you bring people along, listen well, and can drive alignment across product, engineering, and GTM
- Bias to action – you are comfortable making decisions with imperfect information and iterating quickly
Company Overview
Wunderkind enables brands to better recognize their customers online, providing 1-to-1 marketing at scale. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.wunderkind.co.Company H1B Sponsorship
Wunderkind has a track record of offering H1B sponsorships, with 2 in 2024, 5 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.