Note: The job is a remote job and is open to candidates in USA. Fusion Risk Management is seeking a Principal Product Marketing Manager to lead their Product Marketing team. This senior role will own the go-to-market strategy for Third Party Risk Management and Operational Risk Management products, while identifying new market opportunities to shape the company's long-term direction.
Responsibilities
- Lead and execute full-funnel go-to-market strategy with minimal direction
- Own pricing strategy, including research, modeling, and cross-functional alignment
- Identify new market opportunities and translate them into actionable strategic recommendations
- Audit existing positioning, messaging, launch materials, competitive intel, and pricing documentation for TPRM and ORM
- Define measurement framework to track positioning effectiveness, launch performance, and competitive coverage for TPRM and ORM
- Deliver positioning and messaging framework and supporting materials for TPRM or ORM launch
- Complete competitive landscape assessment for TPRM and ORM, producing updated battle cards
- Engage with analysts covering third party risk or operational risk to assess positioning and pricing effectiveness
- Deliver a full market opportunity analysis for identified adjacency with recommendations
- Align with manager on the six-month roadmap for TPRM and ORM ownership
Skills
- 7+ years of B2B SaaS product marketing experience, with at least 3 years in a senior or lead market-facing role
- Demonstrated track record of owning GTM strategy for complex, multi-product or multi-segment portfolios
- Experience with pricing strategy, competitive intelligence programs, and analyst relations
- BA/BS required; MBA or equivalent advanced degree a plus
- Proven ability to lead and execute full-funnel go-to-market strategy with minimal direction
- Expert-level skills in product positioning and messaging across multiple formats, channels, and buyer segments
- Demonstrated ability to own pricing strategy, including research, modeling, and cross-functional alignment
- Strong analytical skills with the ability to drive decisions from qualitative and quantitative data
- Highly effective at working through influence across product, sales, marketing, and executive teams
- Experienced in analyst relations, win/loss programs, and competitive intelligence management
- Capable of identifying new market opportunities and translating them into actionable strategic recommendations
- Excellent written and verbal communication; comfortable presenting to executive stakeholders and external audiences
- Domain expertise in third party risk management, operational risk management, business continuity, or related GRC fields strongly preferred
- Pragmatic Marketing or Product Marketing Alliance (PMA) certification a plus
Benefits
- Eligible for an annual bonus
- Comprehensive benefits package including medical, dental, vision, and a 401(k) plan
Company Overview
Fusion Risk Management provides cloud-based continuity risk management software, contingency planning solutions, and consulting services. It was founded in 2006, and is headquartered in Rolling Meadows, Illinois, USA, with a workforce of 201-500 employees. Its website is http://www.fusionrm.com/.Company H1B Sponsorship
Fusion Risk Management has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.