Note: The job is a remote job and is open to candidates in USA. Trellis Law is the largest legal research platform for state trial courts, seeking a Product Manager, SEO & Growth to drive product-led growth and optimize SEO strategies. The role involves managing the activation funnel, conducting experiments, and collaborating closely with engineering and design teams to enhance user acquisition and conversion metrics.
Responsibilities
- Own the activation funnel from first session through paid conversion
- Instrument the PLG funnel in Amplitude and define key activation benchmarks
- Run structured experiments to reduce friction and improve time-to-first-value
- Partner with Sales and Customer Success on trial, conversion and expansion motions
- Connect PLG initiatives directly to activation and conversion metrics
- Identify coverage gaps across Trellis’s large programmatic SEO footprint
- Prioritize which case types, courts and court slugs should be expanded for indexing
- Own canonical URL strategy and MCP/UTM attribution governance at scale
- Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion
- Track organic acquisition through in-product activation in Amplitude and GSC
- Maintain a clear, written roadmap for PLG and SEO initiatives
- Write scoped product requirements that Engineering can execute without unnecessary back-and-forth
- Run sprint priorities and unblock Engineering and Design independently
- Proactively surface blockers, risks, and trade-offs to stakeholders
- Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers
Skills
- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership
- Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale
- Proficiency with GSC and Amplitude, or a similar product analytics platform
- Strong comfort working with Engineering on technical requirements and implementation trade-offs
- Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up
- Experience in legal tech, court data, B2B SaaS or another complex data environment
- Experience with AI-powered product features, MCP integrations, or attribution systems
- Familiarity with large-scale indexing, schema, metadata, taxonomy or URL governance
Benefits
- Meaningful equity
- Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
- 401k w/ full match up to state limit
- Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
- Flexible vacation policy. You manage your own time
Company Overview