Note: The job is a remote job and is open to candidates in USA. 24 Seven Talent is seeking a part-time B2C Product Marketing Manager to support a growing healthcare education and continuing education brand. The role involves managing product marketing efforts, optimizing campaigns, and translating performance data into actionable business recommendations.
Responsibilities
- Serve as the product marketing owner for the B2C product catalog
- Develop and maintain product messaging, value propositions, personas, and positioning
- Review ecommerce and campaign performance data to identify optimization opportunities
- Recommend product page, website, messaging, and conversion improvements
- Partner with lifecycle, ecommerce, paid media, and content teams to optimize active campaigns
- Monitor and support existing B2C campaigns, including registration and promotional campaigns
- Translate marketing performance into clear, business-friendly recommendations for stakeholders
- Support promotional discount planning and referral partner strategy
- Evaluate referral opportunities with relevant professional associations and partner channels
- Help develop low-lift seasonal campaign plans tied to key industry moments
- Provide secondary support for testimonial programs and B2B newsletter coordination as needed
Skills
- Experience in B2C product marketing, ecommerce marketing, lifecycle marketing, or growth marketing
- Strong understanding of campaign performance, conversion optimization, and customer journey strategy
- Comfortable reviewing data and turning insights into actionable recommendations
- Experience working with cross-functional marketing teams in a shared service or matrixed environment
- Able to influence and collaborate without direct authority
- Strong communication skills with the ability to avoid overly technical or marketing-heavy jargon
- Practical, focused, and comfortable operating in a resource-constrained environment
- Experience with HubSpot reporting or similar marketing CRM tools
- Monday.com or similar project management tool experience
- Healthcare, education, EdTech, continuing education, professional learning, or regulated industry experience
- Experience supporting digital products, online courses, subscriptions, or ecommerce-based services
- Referral, partner, or association marketing experience
Company Overview
24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights. It was founded in 2000, and is headquartered in Newport Beach, California, USA, with a workforce of 201-500 employees. Its website is https://www.24seventalent.com/.