Note: The job is a remote job and is open to candidates in USA. XBOW is redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. They are seeking a Regional Marketing Lead to design and execute regional marketing programs that drive demand and support revenue growth in the AMER region.
Responsibilities
- Own pipeline generation for the AMER region, with targets aligned to revenue goals
- Plan and execute regional events, including:
- XBOW-hosted events (dinners, roundtables, meetups)
- Sponsored conferences and third-party events
- Build and run account-based marketing (ABM) programs in partnership with Sales
- Develop and execute channel and partner marketing initiatives to drive co-sourced pipeline
- Partner closely with Sales on regional planning, account targeting, and event follow-up
- Manage regional campaigns end-to-end, from strategy through execution and measurement
- Track performance and report on pipeline created, pipeline influenced, and ROI
- Continuously test, iterate, and optimize regional programs based on results
Skills
- 5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing
- Proven experience building and influencing pipeline for a specific geographic region
- Hands-on experience with events, ABM, and channel/partner marketing
- Strong cross-functional partner, especially with Sales
- Comfortable owning goals, metrics, and reporting
- Strong execution skills and ability to manage multiple initiatives at once
- Excellent written and verbal communication skills
- Experience in B2B SaaS, security, or technical products leveraged by developers
- Familiarity with tools like Salesforce, Marketo, HubSpot, or similar marketing and CRM platforms
- Experience in fast-growing or early-stage environments
Benefits
- Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
- Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
Company Overview