Note: The job is a remote job and is open to candidates in USA. Protective Life is dedicated to providing protection and peace of mind to customers against life’s uncertainties. The Regional Vice President (RVP) is a senior field sales leader responsible for driving new Employee Benefits business growth and strengthening relationships with brokers and other key partners in the assigned Mid-Atlantic region.
Responsibilities
- Own and execute the regional sales strategy to achieve production, market share, and profitability goals across target segments and products
- Translate enterprise growth priorities into regional execution plans that drive broker engagement, market penetration, and consistent pipeline development
- Recruit, mentor, and lead a team of field sales representatives while establishing clear expectations for activity levels, broker engagement, pipeline management, and conversion performance
- Develop data-informed regional plans using market analytics, CRM insights, and local intelligence
- Support expansion into emerging markets by identifying distribution opportunities and accelerating adoption of new products and programs
- Build deep, trusted relationships with national and regional brokers, GAs, and other influential market partners
- Conduct regular field visits, strategic planning sessions, and growth reviews with key distribution partners
- Align the organization’s value proposition—including product breadth, digital capabilities, integration readiness, and service experience—to accelerate broker adoption and sales growth
- Identify and develop strategic distribution relationships—including brokers, GAs, aggregators, payroll providers, and benefits administrators—that expand access to employer groups and increase regional production
- Drive disciplined pipeline management, opportunity tracking, and activity visibility within the CRM platform
- Coach sales representatives on forecasting accuracy, pipeline construction, and win-strategy development to improve close rates and predictability
- Leverage CRM dashboards, analytics, and regional insights to identify trends, prioritize opportunities, and focus sales activity where it will produce the highest return
- Ensure leadership has consistent visibility into pipeline health, regional performance, and market coverage
- Champion the organization’s digital ecosystem—including broker portals, APIs, automation capabilities, and integration readiness—as a competitive advantage in the marketplace
- Equip the sales team to confidently position digital capabilities with brokers, GAs, payroll providers, benefit administrators, and other trading partners
- Partner with Sales Enablement and Technology teams to keep the field current on evolving tools, capabilities, and digital enhancements
- Collaborate closely with Underwriting, Operations, Product, Claims, and Technology teams to ensure competitive positioning and smooth case execution
- Partner with Client Management, Renewal, and Sales Support leadership to support a seamless client lifecycle from prospecting through implementation, renewal, and long-term relationship expansion
- Build and sustain a high-performing sales team with strong market expertise and digital fluency
- Establish a culture of accountability, professionalism, continuous learning, and execution excellence
Skills
- 5+ years of leadership experience in EB sales, including managing relationships with brokers, GAs, and other complex intermediary distribution models
- Proven ability to recruit, coach, and develop high-performing sales teams within a growing or evolving business environment
- Strong command of EB products including Dental, Vision, Life, Short-Term Disability, Long-Term Disability, Paid Leave, and Supplemental Health
- Experience developing and executing regional sales strategies informed by market analytics, CRM insights, and distribution intelligence
- Demonstrated success managing pipeline development, forecasting, and sales performance using a modern CRM environment
- Strong cross-functional leadership skills with experience partnering with Client Management, Underwriting, Product, Operations, and Technology teams to deliver successful sales outcomes
- Experience expanding EB distribution in emerging or newly developing markets and during periods of rapid growth
- Success selling through aggregator channels (GAs, PEOs, payroll providers, benefits administration platforms) and with national and large regional brokers
- Experience leading sales teams focused on small and middle market employer segments (U500)
Benefits
- Comprehensive health, dental and vision insurance
- Mental health benefits and an employee assistance program
- Paid time off
- Paid parental leave
- Short-term disability
- A cultural observance day
- Contributions to healthcare accounts
- A pension plan
- A 401(k) plan with Company matching
- ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards
- Compensation as a part of a sales incentive plan (SIP)
Company Overview
Protective is a holding company, whose subsidiaries provide financial services It was founded in 1907, and is headquartered in Birmingham, Alabama, USA, with a workforce of 1001-5000 employees. Its website is http://www.protective.com/.