Note: The job is a remote job and is open to candidates in USA. Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are seeking a Senior CRM Analyst to support the strategy and execution of email and SMS programs, owning campaign briefing, production, QA, and performance reporting.
Responsibilities
- Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep copy, creative, and feedback moving on schedule
- Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization as outlined in the brief
- Troubleshoot rendering, linking, and compatibility issues to ensure flawless delivery across devices and platforms
- Pull and analyze CRM performance data on a weekly, monthly, and quarterly cadence, tracking KPIs like deliverability, open rate, click rate, conversion rate, and unsubscribe trends
- Monitor flows and campaigns to confirm triggers, segments, and integrations are functioning correctly, flagging anomalies with supporting data
- Own task management within the PM system, keeping dates and content current and flagging any items that fall behind schedule
- Maintain organized client files and shared resources in the Lunar G-Drive
- Build strong working relationships with client stakeholders and become a go-to resource on CRM best practices and platform capabilities
Skills
- 2+ years of CRM/lifecycle marketing experience or a related field
- A track record of achievement and strong attention to detail
- Excellent written and verbal communication skills
- Resourcefulness and creative problem-solving abilities
- Ability to prioritize tasks and manage multiple accounts to meet deadlines
- Experience working in collaborative, cross-functional teams
- Familiarity with Klaviyo or a comparable ESP preferred
- Agency experience is a plus
Benefits
- REMOTE work model
Company Overview