Note: The job is a remote job and is open to candidates in USA. Commvault is the gold standard in cyber resilience, empowering customers to recover from cyberattacks. They are seeking a Senior Digital Marketing Manager to own the Clumio digital experience, focusing on building impactful digital strategies that convert cloud buyers and technical audiences into pipeline.
Responsibilities
- Own the Clumio digital presence across commvault.com — strategy, content, and conversion performance
- Develop and execute persona-driven content strategies for cloud decision-makers, architects, DevOps teams, and developers
- Translate product positioning into technically credible web experiences that resonate with cloud-native audiences
- Define and track KPIs tied to traffic, engagement, conversion, and pipeline contribution
- Build targeted digital journeys for cloud buyers and technical evaluators across the full decision cycle
- Develop and optimize solution pages, integration narratives, architecture use cases, and developer entry points
- Ensure Clumio messaging reflects real-world cloud architectures and earns technical credibility with hands-on practitioners
- Partner with Product Marketing to stay ahead of evolving Clumio capabilities and ensure the web experience reflects them
- Drive organic visibility for cloud backup, data protection, and cloud-native resilience topics
- Align content to search intent while maintaining technical credibility that earns trust from evaluators
- Build and execute an Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to establish Clumio’s footprint in AI-generated responses (ChatGPT, Gemini, Perplexity, and others)
- Structure content and schema to increase citation likelihood in LLM responses — treating AI surfaces as a distribution channel, not an afterthought
- Partner with the broader SEO function to prioritize high-value queries, track ranking movement, and report on answer engine presence
- Develop the content and messaging strategy that supports Clumio’s cloud marketplace presence
- Align commvault.com landing pages and CTAs to marketplace evaluation paths, ensuring consistent narrative across discovery touchpoints
- Collaborate with demand gen, partner, and product teams to identify and execute marketplace-aligned campaigns
- Track and report on marketplace-influenced traffic and pipeline as part of the broader digital growth picture
- Drive A/B and multivariate testing across landing pages, CTAs, demo flows, and trial entry points
- Optimize content designed to support trial users — emphasizing the features and validation moments that accelerate adoption and trial completion
- Partner with demand gen on email nurture programs that support the cloud buyer journey from evaluation through conversion
- Use analytics and behavioral data to continuously identify and act on optimization opportunities
- Serve as the connective tissue between Product Marketing, Demand Gen, SEO, Web, and Sales on all things Clumio digital
- Align Clumio digital initiatives with integrated campaign launches, pipeline goals, and sales plays
- Contribute to broader commvault.com strategy as a stakeholder with deep expertise in cloud and developer audiences
Skills
- 8-12+ years in digital, growth, or content marketing within SaaS, cloud infrastructure, or developer-focused tech
- Demonstrated experience marketing to cloud, DevOps, or developer audiences — you understand how they think, where they research, and what earns their trust
- Familiarity with AWS, Azure, or GCP ecosystems, including how cloud marketplace dynamics influence buyer behavior
- Proven track record driving measurable improvements in traffic, engagement, and conversion
- Hands-on experience with web analytics, experimentation platforms, and SEO tooling (e.g., Ahrefs, SEMrush)
- Working knowledge of AEO/GEO principles and the emerging discipline of optimizing content for AI-generated answers
- Strong communicator who can translate technical concepts into compelling, clear narratives for both technical and business audiences
- Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) is a plus
Benefits
- High income earning opportunities based on self-performance
- Employee stock purchase plan (ESPP)
- Continuous professional development, product training, and career pathing
- Generous global benefits
Company Overview
Commvault is a cyber resilience platform built for recovery and protection against threats. It was founded in 1996, and is headquartered in Little Falls, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is https://www.commvault.com.