Note: The job is a remote job and is open to candidates in USA. SugarAI is redefining CRM for the age of AI. The Senior Director of Digital Marketing & Web Strategy will lead the company’s digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization across the buyer journey.
Responsibilities
- Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels
- Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals
- Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs
- Develop scalable digital activation strategies aligned to regional and global marketing initiatives
- Support account-based marketing and targeted engagement initiatives through coordinated digital programs
- Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization
- Drive website enhancements focused on engagement, lead generation, and customer experience improvement
- Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis
- Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences
- Monitor and improve website performance, usability, and search visibility
- Manage performance marketing programs and agency relationships across paid media channels
- Analyze campaign and website performance data to identify optimization opportunities and improve ROI
- Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness
- Drive continuous improvement through testing, experimentation, and performance analysis
- Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes
- Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement
- Support implementation and adoption of new digital marketing capabilities and AI-enabled tools
- Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards
- Lead and develop teams across web, digital marketing, and performance marketing functions
- Manage agency and vendor relationships supporting digital initiatives
- Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities
- Support annual planning, budgeting, and prioritization for digital marketing initiatives
- Foster a culture of accountability, collaboration, innovation, and continuous optimization
Skills
- 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations
- Proven experience leading website strategy, digital campaigns, and performance marketing programs
- Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys
- Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies
- Demonstrated success managing cross-functional initiatives and leading high-performing teams
- Strong analytical mindset with experience using data and insights to drive optimization and decision-making
- Excellent communication, collaboration, and stakeholder management skills
Benefits
- Excellent healthcare package for you and your family
- Savings and Investment 601(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program(Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company Overview