Note: The job is a remote job and is open to candidates in USA. LeadVenture is looking for a Senior Growth Marketing Manager to own acquisition and upsell campaign strategy for one of their most important brands. The role involves understanding brand perception, improving pipeline generation, and driving cross-functional alignment to ensure successful campaign execution and measurable growth outcomes.
Responsibilities
- Shape Growth Strategy
- Before building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programs
- Identify opportunities to improve pipeline generation, conversion, and revenue performance
- Recommend strategic priorities based on performance data, market conditions, and business goals
- Develop and test hypotheses to address growth challenges and unlock new opportunities
- Own Campaign Strategy and Planning
- Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
- Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
- Own segmentation, messaging, and channel strategy across the customer journey
- Balance short-term pipeline generation with longer-term growth initiatives
- Drive Cross-Functional Alignment
- Lead alignment across Marketing, Sales, BDR, and channel teams on campaign strategy, targets, and execution
- Partner with Sales to understand and systematically address conversion barriers rooted in brand perception or customer trust
- Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
- Build strong relationships with sales and business stakeholders to drive shared accountability for results
- Lead Campaign Delivery
- Own timelines, briefs, and coordination across creative and channel execution
- Make sure all assets and messaging are aligned to campaign strategy and business goals
- Drive execution velocity by identifying and removing bottlenecks across teams
- Own Performance and Optimization
- Track campaign performance across the full funnel from engagement through revenue
- Dig into performance trends to understand root causes, not just symptoms
- Drive optimization decisions and develop action plans to improve results
- Build approaches that are repeatable and scalable across campaigns
- Leverage Partner Channels
- Integrate partner and OEM channels into campaign strategy where it makes sense
- Expand reach and drive pipeline through co-marketing programs and strategic partnerships
- What Success Looks Like
- Within 90 days, you have a clear point of view on what is broken, what is working, and where to focus, and you have built enough trust with Sales to execute against it together
- Measurable improvement in conversion efficiency, not just pipeline volume
- Campaigns that are higher quality, better targeted, and faster to execute over time
- Strong alignment and credibility with Sales, BDR, and business stakeholders
- Repeatable growth strategies that can be applied across the business
Skills
- 7 or more years in demand generation, campaign management, growth marketing, or revenue marketing
- Proven success building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impact
- You have worked on brands or programs that were not in great shape and know how to build momentum without perfect conditions
- Strong understanding of funnel metrics, segmentation, conversion, and performance analysis
- Experience working closely with Sales, BDR, and cross-functional stakeholders
- Data-driven with a focus on business outcomes and revenue impact
- Hands-on experience with marketing automation, ABM or intent platforms, and outbound or data tools
Company Overview
Fueling Dealer Growth LeadVenture's technology platforms power over 40,000 dealers. It was founded in 2020, and is headquartered in Wilsonville, Oregon, USA, with a workforce of 1001-5000 employees. Its website is https://www.leadventure.com/.