Note: The job is a remote job and is open to candidates in USA. Unity is the world’s leading game engine, powering play for more than 3 billion consumers each month. They are seeking a Senior GTM Operations Manager to own the technology, workflows, and operational standards that govern the marketing-to-sales handoff, ensuring leads move efficiently from marketing to sales teams.
Responsibilities
- Own the end-to-end marketing-to-sales handoff: lead routing logic, assignment rules, deduplication, SLA governance, and scalable enrichment and augmentation workflows across the lead and contact objects
- Administer and optimize GTM platforms including LeanData, MadKudu, ZoomInfo, Clay, and deduplication tooling; own Qualified.com across email and live chat channels, including conversation flows, routing logic, and AI agent configuration
- Partner with IT on Salesforce requirements for the lead and contact objects; build and own reporting dashboards, lead visibility widgets, and funnel analytics covering enrichment rates, routing SLA compliance, and tool adoption
- Collaborate with BDR leadership, sales teams, sales enablement, and Marketing Operations to drive tool adoption, ensure process adherence, and maintain a seamless handoff from Eloqua into the sales funnel
- Develop and maintain operational documentation, process playbooks, and governance standards; lead change management for new tool launches and system updates
Skills
- 5+ years in marketing operations, sales operations, revenue operations, or GTM operations at a B2B SaaS company, with hands-on experience across the GTM tech stack: lead routing (LeanData strongly preferred), lead scoring (MadKudu), enrichment (ZoomInfo, Clay), marketing automation (Eloqua), and Salesforce on the lead and contact side
- Deep understanding of the marketing-to-sales funnel—how leads are created, scored, enriched, deduplicated, routed, and assigned—and practical instincts for where processes break and how to fix them at scale
- Experience administering conversational AI platforms such as Qualified.com across email and live chat; comfortable defining and documenting requirements for Salesforce lead and contact configurations and working with IT to implement them without direct admin access
- Outstanding communication skills and a track record of owning SOPs, playbooks, and process documentation that enable teams to operate independently—with the project management discipline to run multiple workstreams simultaneously
- Strong preference for hands-on AI experience relevant to GTM operations: prompt engineering, agentic AI workflows, and integrations applied to lead operations, enrichment pipelines, or sales engagement processes
Benefits
- Comprehensive health, life, and disability insurance
- Commute subsidy
- Employee stock ownership
- Competitive retirement/pension plans
- Generous vacation and personal days
- Support for new parents through leave and family-care programs
- Office food snacks
- Mental Health and Wellbeing programs and support
- Employee Resource Groups
- Global Employee Assistance Program
- Training and development programs
- Volunteering and donation matching program
Company Overview
Company H1B Sponsorship