Note: The job is a remote job and is open to candidates in USA. Credit Acceptance is an award-winning company recognized for its exceptional workplace culture and dedication to team success. They are seeking a Senior Manager, Go-to-Market Growth Strategy to define and operationalize sales strategies that drive dealer and revenue growth, collaborating with various teams to ensure alignment and effectiveness in execution.
Responsibilities
- Synthesize inputs from Product Marketing and GTM Analytics to define clear, actionable Sales strategies
- Translate value propositions, segmentation, and opportunity sizing into focused direction for the Sales organization
- Ensure alignment between product intent, market opportunity, and Sales execution priorities
- Define how Sales behavior must change to deliver growth across key initiatives
- Design repeatable Sales strategies that clarify target dealers, outreach approach, and required field actions
- Translate product positioning into clear messaging frameworks for Sales teams to use in dealer interactions
- Define where Sales should spend time across segments, initiatives, and dealer opportunities
- Establish prioritization frameworks that guide resource allocation and field focus
- Ensure Sales is not overloaded with competing priorities and that initiatives are sequenced for maximum impact
- Partner with GTM Analytics to validate segmentation logic and opportunity sizing
- Translate segmentation into clear Sales strategies, including dealer prioritization and reason code frameworks
- Define requirements for CRM workflows needed to operationalize segmentation in the field
- Partner with Product Marketing to translate product value propositions into Sales strategies
- Define targeting, sequencing, and Sales strategies for key product and pricing initiatives, including DealerTrack, Franchise Comeback, and DVM
- Participate in CVTs to ensure alignment between product development and Sales strategy
- Partner with Sales Enablement to ensure Sales strategies are clearly operationalized and executed in the field
- Align on rollout approaches, expectations, and execution requirements for each initiative
- Monitor adoption and identify execution gaps, risks, and inconsistencies
- Drive accountability by escalating issues, providing feedback, and recommending adjustments to improve performance
- Define success metrics for Sales strategies, including adoption, behavior change, and revenue impact
- Partner with GTM Analytics and Sales Enablement to evaluate performance and identify insights
- Continuously refine strategies based on field results and feedback
- Partner closely with Sales leadership, Product Marketing, GTM Analytics, and Sales Enablement to ensure alignment
- Drive clarity and alignment across teams working on complex, cross-functional initiatives
- Influence decision-making and resolve ambiguity to ensure strategies are actionable and effective
Skills
- Bachelor's degree in Business, Marketing, Economics, Strategy, or a related field
- 4–8 years of experience in strategy consulting, GTM strategy, product marketing, or a related role
- Experience working with or alongside Sales organizations in a B2B environment
- Demonstrated experience translating strategy into execution-oriented plans
- Familiarity with CRM systems, analytics tools, and GTM operating models is a plus
Benefits
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work
Company Overview
Credit Acceptance is an indirect finance company that helps eligible consumers restart financially. It was founded in 1972, and is headquartered in Southfield, Michigan, USA, with a workforce of 1001-5000 employees. Its website is http://www.creditacceptance.com/.