Note: The job is a remote job and is open to candidates in USA. Avery Dennison is a global materials science and digital identification solutions company, seeking a strategic marketing leader for Embelex in the US sports market. The role focuses on leading high-impact marketing campaigns, driving brand acceleration, and ensuring alignment with commercial objectives.
Responsibilities
- Architect, launch, and optimize integrated campaigns across digital, social, email, and offline channels
- Curate and create compelling content (e.g., video, blogs, webinars, case studies) that supports and accelerates the entire customer journey
- Command the strategy for lead generation and conversion through audience-specific, high-impact messaging and campaign structure
- Direct the Event Strategy and brand presence across all trade shows and customer-facing activations, in collaboration with the Events team
- Define, secure, and activate high-impact Embelex partnerships in key segments to aggressively expand awareness and penetrate sport culture
- Serve as an industry ambassador, driving market visibility and capturing new opportunities through strategic networking and field marketing
- Propose and manage third parties (i.e. agencies) to help facilitate and conceptualize creative and campaign work
- Serve as the definitive central marketing strategist, unifying Product, Commercial, Creative, and Channel teams to achieve collective, market-moving goals
- Spearhead creative ideation and conceptualize disruptive, high-impact marketing ideas and campaigns that capture the passion of sports culture, cut through the noise, and deeply resonate with modern sports retailers, teams, brands, and partners
- Ensure campaign messaging and timing are proactively aligned with commercial objectives and critical customer needs
- Partner with internal stakeholders and external vendors to execute projects with undeniable excellence
- Harness and interpret complex campaign data and sales performance to rigorously assess marketing impact and ROI
- Transform data insights into actionable, high-level strategic recommendations for continuous, exponential result improvement
- Own the definition and rigorous tracking of KPIs tied to customer acquisition, engagement, and retention
- Act as a critical, forward-thinking partner to our US Sports Commercial teams and Embelex product & solutions teams, constantly exploring and seizing new market penetration opportunities
- Proactively identify and champion high-value growth opportunities with current customers, orchestrating targeted marketing support for new account outreach
Skills
- 5-7 years of progressive marketing experience, B2B & B2B2C marketing experience, preferably in the apparel or materials industry
- Bachelor's degree in Marketing, Business, or a related field
- Reports to Director of Marketing, Apparel
- Remote/Hybrid based in United States, up to 25% travel required (Ideal Locations: New York, Dallas, Cleveland, Los Angeles)
- Manager role with direct reports; work directly with cross-functional teams
- A proven track record of creative and conceptual ideation, with the ability to translate complex, technical product attributes into compelling, visually engaging, and innovative marketing campaigns
- MBA a plus
- A strong passion for and understanding of team sports, performance apparel brands, and the broader fashion industry is highly valued
Benefits
- LGBTQ+ Inclusive Care Support: Primary and specialty care from a provider with LGBTQ+ experience.
- Company-Paid Basic Life Insurance: Provides twice your base annual salary up to a $50,000 maximum at no cost to you.
- Paid Parental Bonding Leave: You are eligible for Parental Bonding Leave for new additions to your family.
- Retirement Savings 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) *plus* a matching contribution of 50% on the first 7% of eligible pay you contribute.
Company Overview
Company H1B Sponsorship