Note: The job is a remote job and is open to candidates in USA. Axonius is a leading company in cyber asset intelligence, and they are seeking a Senior Product Marketing Manager to lead go-to-market initiatives and positioning for their core products. In this role, you will collaborate with marketing and product teams to manage product launches, track customer journeys, and analyze the competitive landscape.
Responsibilities
- Lead the go-to-market aspects of product launches by studying the market - buyers, users, jobs to be done, competitors, analysts, win/loss, etc - then crafting product positioning, developing core messaging, and building content deliverables
- Enable field teams, including Sales, Sales Engineering, and Customer Success, on the Axonius pitch, key product use cases, and the upcoming roadmap
- Support global demand generation efforts, regional marketing, and campaigns by developing aligned marketing programs and deliverables
- Contribute directly to the team's quarterly and annual strategic go-to-market planning
Skills
- 5+ years of product marketing experience within high-growth B2B SaaS companies
- Experience taking full ownership of product marketing deliverables and acting as the primary GTM lead for a specific product line
- Experience in using AI tooling to accelerate product marketing projects in content creating, enablement, messaging etc
- Proven track record of developing and executing messaging strategies that directly drive field enablement, product launches, and revenue growth
- Experience crafting written product descriptions, website copy, and sales collateral tailored to both executive leadership and technical practitioners
- 7+ years of marketing, sales, and/or go-to-market (GTM) experience, including B2B cybersecurity product marketing
- Hands-on technical experience in IT, information security, engineering, or a closely related technical role
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field; or an MBA
Benefits
- Stock options
- Attractive benefits
- An annual bonus
Company Overview
Axonius is an asset inventory management platform that focuses on cybersecurity solutions and policies. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.axonius.com.