Note: The job is a remote job and is open to candidates in USA. engage2learn is a company focused on the K-12 education sector, and they are seeking a Senior Vice President of Marketing. This role is responsible for leading the marketing function, executing go-to-market strategies, and driving pipeline growth and product adoption.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company growth goals and revenue targets
- Own the end-to-end go-to-market strategy across all products and services, including segmentation, positioning, pricing support, and channel strategy
- Define and refine e2L’s overall brand narrative and product positioning within the K-12 education market
- Partner with executive leadership to identify growth opportunities, new markets, and expansion strategies
- Translate company strategy into actionable marketing plans with clear KPIs tied to pipeline and revenue
- Own product marketing strategy and execution across the entire organization
- Develop clear, differentiated messaging and positioning for products, tailored to multiple stakeholders (district leaders, educators, partners)
- Lead product launches and releases, ensuring alignment across marketing, sales, and delivery teams
- Establish and manage the full customer journey—from awareness through adoption and retention
- Gather and synthesize customer insights, market trends, and competitive intelligence to inform product and marketing strategy
- Partner closely with Product leadership to ensure market needs are reflected in product development and innovation
- Serve as a strategic partner to Sales leadership, aligning marketing efforts to pipeline generation, deal progression, and revenue outcomes
- Build and execute demand generation strategies that drive qualified leads and measurable pipeline growth
- Lead sales enablement efforts, including development of playbooks, messaging frameworks, and sales collateral
- Ensure alignment between marketing campaigns and sales priorities, improving conversion rates and sales effectiveness
- Support forecasting and pipeline visibility through strong collaboration with sales and operations teams
- Oversee demand generation campaigns, digital marketing, content strategy, events, and partnerships
- Drive brand awareness and thought leadership within the K-12 education sector
- Ensure consistent messaging and brand experience across all channels and customer touchpoints
- Monitor and optimize campaign performance using data-driven insights
- Establish clear marketing KPIs tied to pipeline, conversion, and revenue impact
- Analyze campaign performance, customer engagement, and market trends to continuously improve strategy
- Build reporting mechanisms that connect marketing activities to business outcomes
- Partner with operations and systems teams to ensure accurate tracking and visibility across marketing and sales funnels
- Lead, coach, and develop a high-performing marketing team
- Foster a culture of accountability, innovation, and continuous improvement
- Set clear goals and performance expectations aligned with company objectives
- Build organizational capability in product marketing, demand generation, and go-to-market execution
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of progressive marketing leadership experience
- Proven experience in product marketing, go-to-market strategy, and sales enablement
- Demonstrated success driving pipeline growth and revenue impact through marketing
- Experience partnering closely with sales teams in a revenue-driven organization
- Strong understanding of customer segmentation, positioning, and messaging strategy
- Strong analytical skills with the ability to translate data into strategic insights
- Excellent communication and leadership skills
- Master's degree
- Experience in K-12 education and/or EdTech
Benefits
- 401K
- Health Insurance plan benefits offered
Company Overview
engage2learn is an educational organization that offers virtual coaching and personalized learning services. It was founded in 2004, and is headquartered in Texas, South Carolina, USA, with a workforce of 51-200 employees. Its website is https://engage2learn.org/.