Note: The job is a remote job and is open to candidates in USA. Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. The SEO Commercial Content Writer will transform keyword research into engaging commercial news content, collaborate with SEO and content teams, and drive business performance related to sports betting insights.
Responsibilities
- Lead Content Creation & Ideation: Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research
- Optimize for SEO: Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement
- Track Google SERP Features: Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google carousels
- Drive Business Performance: Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News
- Maintain Brand Voice: Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards
Skills
- Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation
- Proven experience using keyword research and SEO data to identify commercial intent and search trends
- Familiarity with tracking and optimizing for Google's evolving SERP features (AiO, Carousels)
- An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics
- Excellent copywriting and editing skills, with a native or bilingual proficiency in English
- Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects
Benefits
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- Financial Security: 401(k) retirement plan with company matching.
- Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
Company Overview