Note: The job is a remote job and is open to candidates in USA. Acuity Inc. is a market-leading industrial technology company focused on innovative products and services. The SEO/AEO Manager will shape the company's visibility across search and AI platforms, driving traffic and authority while collaborating with various teams to optimize content for modern search behavior.
Responsibilities
- Develop SEO/AEO strategy aligned to business goals
- Conduct keyword and query research, including conversational search
- Use data to identify opportunities and guide optimization
- Partner with stakeholders to align search with campaigns
- Create SEO content briefs (keywords, structure, linking)
- Optimize pages and assets for search and answer engines
- Structure content for clear, answer-first delivery
- Partner with writers on AI-optimized and snippet-ready content
- Manage content roadmap and priorities
- Audit and refresh content for performance
- Optimize content for AI platforms (e.g., ChatGPT, Google AI Overviews)
- Implement schema and structured formats (FAQ, etc.)
- Align content to conversational queries
- Identify featured snippet and answer box opportunities
- Monitor and apply emerging AI search trends
- Partner with developers on crawlability, indexation, and performance
- Manage technical SEO (schema, speed, redirects, sitemaps, canonicals)
- Conduct audits and resolve technical issues
- Ensure site architecture supports search and AI discovery
- Define and track KPIs (rankings, traffic, conversions, visibility)
- Analyze performance using analytics and SEO tools
- Deliver insights and recommendations
- Report on impact tied to business outcomes
Skills
- Minimum of 2 years of experience in SEO, search marketing, or digital optimization
- Proven ability to improve organic performance and search visibility
- Experience using data to drive recommendations
- Strong analytical mindset with ability to translate data into strategy
- Deep understanding of search algorithms, ranking factors, and user intent
- Ability to identify growth opportunities and prioritize initiatives
- Experience with SEO tools (e.g., Conductor, SEMrush, Sitebulb)
- Understanding of HTML, CMS platforms, and website architecture
- Knowledge of structured data/schema and technical SEO best practices
- Experience optimizing content for SEO and AI-driven search
- Understanding of semantic search, EEAT, and content structure
- Ability to align content with user intent and journeys
- Strong cross-functional collaboration skills
- Clear communicator to technical and non-technical stakeholders
- Experience working with writers, developers, and marketing team
- Experience with AEO or AI search platforms
- Knowledge of structured data, semantic search, and AI-driven content strategies
- Experience in B2B or complex service/product environments
- Familiarity with UX and content strategy principles
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on the role
Company Overview
WhiteOptics™ develops and manufactures the patent-pending WhiteOptics™ Reflector based on a highly reflective plastic substrate. It was founded in 2009, and is headquartered in Conyers, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.whiteoptics.com.