Note: The job is a remote job and is open to candidates in USA. Grafana Labs is the company behind the open observability cloud, dedicated to open source and collaborative culture. The Social Media and Influencer Relations Associate will shape the company's presence across social media and influencer programs, working closely with various teams to create engaging content and support executive social initiatives.
Responsibilities
- Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting
- Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content
- Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X
- Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas
- Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight
- Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns
- Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits
- Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast
- Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels
- Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis
- Provide on-site support at company and industry events, including staffing executive and customer interviews
Skills
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up
- Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes
- Excellent written and verbal communication abilities and strong interpersonal skills
- Willingness to travel (~20%) globally
- Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools)
- Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar)
- Ability to work independently and as part of a globally distributed team in a fast-paced environment
- Willingness to learn and adapt to new marketing trends and technologies
- Proven track record of developing high-impact influencer campaigns
Benefits
- Equity
- 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
- Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
- Transparent Communication – Expect open decision-making and regular company-wide updates.
- Innovation-Driven – Autonomy and support to ship great work and try new things.
- Open Source Roots – Built on community-driven values that shape how we work.
- Empowered Teams – High trust, low ego culture that values outcomes over optics.
- Career Growth Pathways – Defined opportunities to grow and develop your career.
- Approachable Leadership – Transparent execs who are involved, visible, and human.
- Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
- In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
- Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.
- We will comply with local legislation where applicable.
Company Overview
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