[Remote] Social Media Specialist & Creator

Note: The job is a remote job and is open to candidates in USA. Crew Marketing Partners is seeking a Social Media Specialist & Creator to support their US-based clients. This role involves developing and executing social media strategies, creating content, and managing relationships with influencers while contributing to the strategic direction of multiple brands in a fast-paced environment.

Responsibilities

• Developing and executing social media strategies aligned with brand voice, business goals, audience insights, and U.S. market dynamics
• Create content directly, including copy, short-form video, and social-first creative assets tailored for food, beverage and CPG
• Develop clear, data-informed creative briefs
• Ideate trend-forward content and support short-form video creation (ie Reels, CapCut)
• Publish and manage content calendars
• Monitor timelines and ensure on-time delivery
• Support paid amplification (Meta, TikTok)
• Engage with audiences across platforms
• Deliver performance reports with actionable insights
• Identify trends, growth opportunities, and strategic recommendations across channels
• Collaborate with internal teams to improve results
• Build and manage relationships with U.S.-based influencers and content creators, including outreach, briefing, feedback, approvals, and campaign coordination
• Ensure influencer and creator content aligns with brand standards, campaign goals, U.S. audience expectations, and platform best practices
• Support influencer campaigns and community management

Skills

• 3+ years in social media, content marketing, or a related field
• Experience developing strategy and managing multi-channel brand accounts in the U.S. market
• Strong hands-on content creation skills (copy, video, and/or design)
• Ability to translate insights and trends into strategic content recommendations
• Familiarity with social tools
• Strong knowledge of Meta and TikTok Ads Manager
• Ability to analyze performance and optimize
• Experience working with U.S.-based influencers, creators, or UGC partners (bonus if within foodservice and/or consumer goods)
• Independent and highly organized
• Strategic but hands-on, with the ability to both plan and produce
• Detail-oriented and able to manage multiple projects
• Comfortable working remotely but located in the continental U.S
• Up to date with trends, platform changes, and creator best practices
• Collaborative, low ego, and results-driven
• Confident managing influencer, creator, and client relationships
• Flexible but responds in a timely manner

Company Overview