Note: The job is a remote job and is open to candidates in USA. SupportNinja is a company focused on innovative solutions in the content marketing space. The Sr. Director, Content Marketing will define and lead the content strategy to drive brand positioning and demand generation while ensuring alignment with revenue objectives and measurable business impact across global markets.
Responsibilities
- Define and own a global content marketing strategy aligned with organizational and revenue objectives
- Establish a long-term content roadmap supporting brand positioning, demand generation, and customer lifecycle engagement
- Identify market opportunities, audience segments, and messaging strategies to drive competitive differentiation
- Ensure alignment of content strategy with executive priorities and business growth initiatives
- Oversee development and execution of multi-channel, multi-format content strategies across all marketing programs
- Ensure consistency of brand voice, messaging, and positioning across all content and communication channels
- Guide development of high-impact content, including thought leadership, research, and campaign-driven assets
- Ensure content initiatives support full-funnel marketing and pipeline generation efforts
- Own and operationalize the global content calendar, ensuring alignment with campaign priorities, product launches, and revenue goals
- Own content performance strategy and KPI frameworks aligned to revenue, pipeline, and engagement metrics
- Oversee measurement, reporting, and optimization of content performance across channels
- Ensure integration of analytics, attribution, and insights into content strategy decision-making
- Drive continuous optimization through testing, performance analysis, and data-driven adjustments
- Lead and develop content marketing leadership and team structure to support scalable growth
- Provide strategic direction, coaching, and performance management for the content leadership team
- Establish operating models, workflows, and standards to ensure consistent execution and quality
- Build and scale content operations, including processes, governance, and workflows that enable efficient execution from idea to launch
- Build a high-performing, collaborative, and accountable content organization
- Partner with Growth Marketing, Sales, and Revenue Operations to align content strategy with pipeline and revenue goals
- Collaborate with Product, Customer Success, and Executive Leadership on messaging and strategic initiatives
- Oversee external communications strategy, including PR, brand positioning, and client-facing messaging
- Ensure alignment of content initiatives across all business units and global teams
- Own content marketing budget, resource planning, and investment strategy
- Evaluate and manage external vendors, agencies, and strategic partners
- Ensure efficient allocation of resources to maximize return on content investments
- Adhere to company policies and procedures
- Meet or exceed performance targets for related KPIs
- Continuously improve knowledge of products, services, and processes by participating in training programs and continuous learning modules
- Collaborate with other departments as needed
- Maintain a positive, empathetic, and professional attitude toward customers and colleagues at all times
- Perform other duties as assigned
Skills
- Bachelor's degree in Business, Marketing, Communications, Journalism, or related field, or equivalent work experience
- Minimum of 8 years of experience in content marketing within a BPO, SaaS, technology or a similar environment
- Experience leading global or enterprise-level content strategy and teams
- Strong expertise in performance marketing, demand generation, and content-driven pipeline growth
- Proven experience aligning content strategy with revenue and business objectives
- Strong knowledge of digital marketing channels, SEO, and content optimization strategies
- Experience with marketing technology, analytics platforms, and attribution models
- Strong analytical capability with the ability to translate data into a strategic direction
- Experience leading cross-functional initiatives and influencing senior stakeholders
- Demonstrated strengths in strategic thinking, leadership, decision-making, and results orientation
Company Overview