Note: The job is a remote job and is open to candidates in USA. Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how they reach, engage, and convert new clients. This high-impact role involves leading the entire go-to-market process, driving corporate partnership marketing programs, and optimizing client journeys to accelerate business growth.
Responsibilities
- Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
- Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
- Drive corporate partnership marketing programs to expand our reach and engage new audiences
- Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
- Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team
- Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
- Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
- Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
- Create a clear framework for channel, touchpoint, and message cohesion
- Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth
- Ensure seamless transitions from awareness to engagement to pipeline conversion across channels
- Develop sales enablement tools and measure partner, content, and brand engagement outcomes
- Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts
- Create and own content supporting organic growth channels, including hands-on development and production
- Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence
- Drive earned media and communication strategies to reach new audiences
- Build scalable, repeatable programs across alliance and partner channels
- Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams
- Ensure consistency across all partner initiatives
- Collaborate with Analytics leadership to tie marketing investments directly to business outcomes
- Define KPIs and manage measurement frameworks to monitor and communicate ROI
- Leverage insights to continuously refine strategy and improve effectiveness
Skills
- Bachelor's degree in marketing, communications, business, or a related field
- 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
- Demonstrated ability to design and optimize client journeys that drive business results
- Experience with alliances, partner ecosystems, or indirect channels
- Experience partnering with sales/business development to align on pipeline and handoff criteria
- Proven ability to build and scale sales and partner enablement functions
- Comfort with piloting new technologies to improve marketing impact and scalability
- Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment
- Experience in financial services, wealth management, or professional services
- Background in developing growth programs for high-consideration categories
- Familiarity with referral-driven or partner-led growth models
Benefits
- Offers Bonus
- We believe in giving associates progressive opportunities
- Actively nurturing professional growth
- Giving back to the community
- We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals
- We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance
Company Overview
Your wealth plan shouldn’t sit still. Neither do we. It was founded in 2006, and is headquartered in Leawood, Kansas, USA, with a workforce of 1001-5000 employees. Its website is http://www.marinerwealthadvisors.com/.