Note: The job is a remote job and is open to candidates in USA. Bio-Rad Laboratories is a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. The Web Content Strategist will develop and execute a comprehensive content strategy that aligns with the organization’s brand and user goals, collaborating with various teams to ensure a high-impact content experience.
Responsibilities
- Partner with cross-functional teams to audit existing content, identify gaps, and recommend improvements based on user insights and SEO best practices
- Develop and implement content strategies that support website goals, user journeys, and brand messaging
- Create and manage content frameworks, templates, messaging hierarchies, and page-level content plans
- Use data and analytics to evaluate content performance and guide iterative improvements
- Own and manage on-domain merchandising calendars and strategies by planning and coordinating content placements and aligning with business and marketing stakeholders
Skills
- Bachelor's degree or higher in Communications, Business Administration, Life Sciences, or a related field
- 5+ years of experience in content strategy, digital content, or web editorial roles
- Knowledge of content strategy methodologies, SEO, user behavior, digital marketing, and accessibility
- Comprehensive understanding of how to apply user-centered design in content strategy and content lifecycle management
- Effective cross-functional collaboration and stakeholder management skills
Benefits
- Competitive medical plans for you and your family
- Free HSA funds
- A new fertility offering with stipend
- Group life and disability
- Paid parental leave
- 401k plus profit sharing
- An employee stock purchase program
- A new upgraded and streamlined mental health platform
- Extensive learning and development opportunities
- Education benefits
- Student debt relief program
- Pet insurance
- Wellness challenges and support
- Paid time off
- Employee Resource Groups (ERG’s)
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