Senior Field Marketing Manager, EMEA
POSITION OVERVIEW
In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement.
This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.
RESPONSIBILITIES AND DELIVERABLES
Pipeline Creation & Funnel Execution
- Execute regional programs that drive net new pipeline and expansion.
- Align global campaigns to regional priorities and pipeline targets.
- Partner closely with Business Development on lead generating and other pipeline creation programs.
- Track performance and optimize programs based on conversion and impact.
Account-Based Marketing (ABM) Execution
- Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
- Partner with Sales on account planning and program execution.
- Activate personalized campaigns to engage buying groups.
Field Marketing & Regional Programs
- Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
- Own end-to-end program execution including follow-up and reporting.
- Ensure all programs align to target accounts and pipeline goals.
Demand Generation Execution
- Execute integrated campaigns across digital, events, email, and third-party channels.
- Localize global campaigns for EMEA markets.
- Drive engagement across the full buyer journey.
Sales Partnership & Deal Support
- Partner with Sales to align on account priorities.
- Support deal acceleration through targeted programs.
- Incorporate Sales feedback to improve execution.
Performance & Optimization
- Track pipeline, ROI, and conversion metrics.
- Optimize programs and spend based on performance.
• Apply a test-and-learn approach.
Cross-Functional Execution
- Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.
- Ensure consistent execution across teams.
- Manage vendors and partners as needed.
PERFORMANCE INDICATORS
- Pipeline generated (including MQL, MQA)
• Account engagement (target accounts)
• Opportunity creation
• Conversion rates
• Program ROI and cost per pipeline
QUALIFICATIONS
SKILLS & WORK TRAITS
- 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
- Experience executing field marketing, ABM, and demand generation programs
- Strong partnership mindset with Sales teams
- Ability to manage multiple programs across regions and priorities
- Data-driven mindset with ability to optimize performance
TECHNICAL COMPETENCIES
- Experience with CRM and marketing automation platforms
- Execution across digital, event, and integrated marketing channels
- Campaign performance measurement and reporting
- Familiarity with ABM tools and account engagement strategies; Demandbase a plus
- Understanding of GDPR and EMEA data regulations
EDUCATION
Bachelor’s degree in marketing, business, or related field (or equivalent experience)
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