We are looking for a Senior Marketing Manager to build and scale our demand generation function. This is a hands-on role with ownership, focused on creating inbound pipeline, strengthening our market positioning, and supporting sales with high-quality marketing assets.
You will work closely with founders and sales, shaping how Radity is perceived in the market and how we generate new business.
Why This Role Matters
- Build marketing from an early stage with no legacy constraints
- Direct impact on pipeline and revenue
- Work closely with leadership and influence positioning
- Opportunity to grow into a Head of Marketing role
- Combine strategy, execution, and ownership
Key Responsibilities
Demand Generation and Content
- Build and execute a content-driven demand generation strategy
- Create and scale case studies, landing pages, and core website content
- Develop clear and credible messaging for B2B IT services and insurtech
LinkedIn and Thought Leadership
- Grow Radity's presence on LinkedIn (company and founder profiles)
- Turn project work into high-quality content and narratives
- Build authority through consistent and relevant publishing
SEO and Website
- Improve website structure, messaging, and conversion
- Drive organic traffic growth through SEO-focused content
- Optimize key pages for lead generation
Sales Enablement
- Work closely with sales to improve materials, messaging, and positioning
- Support shorter sales cycles through stronger proof and content
- Ensure marketing directly contributes to high-ticket deal conversion
Execution and Scaling
- Stay hands-on in execution (content, campaigns, experiments)
- Manage freelancers and gradually build a small marketing function
- Focus on high-impact activities and clear priorities
Success Metrics
- Inbound leads and qualified pipeline
- Website conversion and engagement
- Performance of case studies and content
- Growth of LinkedIn presence and authority
Requirements
- 5+ years in B2B marketing
- Experience in IT services, software development, or consulting
- Strong experience with content and case study creation
- Experience with LinkedIn marketing (company and/or personal branding)
- Experience with SEO and website optimization
- Ability to combine hands-on execution with strategic thinking
- Strong English (written and spoken)
Nice to Have
- Experience in insurtech or fintech
- Experience working with founders or leadership teams
- Experience building marketing functions from scratch
- Familiarity with AI tools for content and marketing workflows
What We Offer
- $3,000–$5,000/month + performance-based bonus
- Fully remote and flexible setup
- High-impact role with ownership and visibility
- Clear growth path toward Head of Marketing
- Work with a Swiss company focused on quality and long-term partnerships
Important
This is not a pure content or social media role. We are looking for someone who can own demand generation, connect marketing to business outcomes, and build a function over time.
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