Sponsorship Specialist (Hybrid)

CareFirst BlueCross BlueShield is a healthcare organization seeking a Sponsorship Specialist to support their sponsorship portfolio in Maryland and DC. The role involves planning and executing partnerships, managing vendor relationships, and assessing the effectiveness of sponsorships and events.

Responsibilities

• Establishes sponsorship market presence by developing strategic marketing and sales plans, publicizing sponsored events
• Identifies potential sponsors by researching and collecting competitive intelligence; exploring leads; evaluating opportunities
• Support sponsorship and event processes and serves as the point person with vendors and partners to coordinate details including billing, promotion, and other logistics
• Supports the activation of sponsorship assets focused on growing CareFirst brand awareness and favorability
• Helps to keep accurate and updated records of all contacts and assets
• Supports the assessment of each sponsorship and event effectiveness and report regularly on key metrics

Skills

• Bachelor's Degree in Marketing, Hospitality, Communications, Business or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience
• 1 year experience in corporate sponsorship or events
• Demonstrated success in planning, project management/coordination and meeting deadlines
• Ability to maintain effective interpersonal relationships
• Ability to recognize, analyze, and solve a variety of problems
• Excellent communication skills both written and verbal
• Strong negotiation and closing skills
• Strong event planning skillset, both pre and post event
• Must be eligible to work in the U.S. without Sponsorship

Benefits

• Comprehensive benefits package
• Various incentive programs/plans
• 401k contribution programs/plans

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