Description/Responsibilities:
The Senior Sales Executive for our Employer segment is responsible for driving new business revenue and strategic growth in the employer market. This role focuses on selling Tivity Health’s ForeverFit solution to employers and navigating relationships with benefits brokers/consultants that influence the employer buying decision ultimately ensuring alignment of program value with employer health and productivity goals.
Key Responsibilities
Revenue Generation & Sales Strategy
- Develop and execute sales strategies to achieve or exceed new business revenue targets in the employer segment.
- Identify, qualify, and close new employer accounts (mid-market to enterprise) for physical fitness solutions.
- Build and maintain a robust sales pipeline through outbound prospecting, referrals, partnerships and targeted outreach.
Client Engagement & Relationship Management
- Partner effectively with benefits consultants, brokers, and employer HR/Benefits leaders to influence purchasing decisions.
- Conduct compelling sales presentations, demonstrations, and proposal deliverables tailored to employer objectives (e.g., wellness ROI, engagement, cost savings).
- Serve as trusted advisor on employer health strategy and wellness program design.
Cross-Functional Collaboration
- Work closely with Marketing, Client Relations, Product and Implementation teams to ensure seamless transition from sale to onboarding.
- Partner with internal teams to refine value propositions, develop sales enablement materials, and tailor offerings to employer needs.
Contracting & Negotiation
- Lead contract negotiations including pricing, terms, and service level agreements.
- Collaborate with Legal and Finance to structure deals that support both commercial and compliance requirements.
Forecasting & Reporting
- Maintain accurate sales forecasts, activity reporting, and CRM records (e.g., Salesforce).
- Provide executive team with pipeline insights and strategic recommendations.
Qualifications:
Professional Experience
- Minimum of 5–8 years of B2B sales experience, preferably in healthcare, employee benefits, wellness, or related services.
- Proven track record of selling to employers, benefits brokers, or HR decision-makers.
- Experience managing full sales cycle from prospecting to close.
Skills & Capabilities
- Strong consultative selling skills with ability to align product value to employer business and benefits objectives.
- Exceptional communication and presentation capabilities.
- Proficiency with CRM tools (Salesforce strongly preferred).
- Experience negotiating contracts with large employers or enterprise clients.
Industry Knowledge
- Familiarity with employer benefits landscape, corporate wellness trends, and key performance metrics valued by HR/Benefits leaders.
- Understanding of workforce health strategies, ROI measurement, and engagement levers.
Education
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (preferred). Experience in lieu of education will be considered.
- Additional business or sales certifications are a plus.
Performance Metrics
- New business revenue attainment vs. quota
- Employer client acquisition and retention rates
- Pipeline health and conversion ratios
- Sales cycle duration and deal profitability
- Cross-selling/upselling into existing accounts
The base salary for this opportunity is $130,000-160,000 and this role does earn commission. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
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About Tivity Health® Inc.
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.