Own and evolve Expanish’s website as a core digital product and primary direct sales channel, improving the end-to-end user experience and driving higher conversion and revenue through product strategy, data, and continuous experimentation.
Act as Product Owner of expanish.com, with clear business and user goals
Define the product vision for the website aligned with company growth objectives
Analyze the full user journey: discovery → consideration → decision → payment
Identify user pain points and product opportunities impacting conversion and revenue
Define and prioritize a product roadmap focused on UX, flows, pricing, and checkout
Lead discovery and experimentation initiatives (A/B tests, prototypes, validation)
Collaborate closely with design, engineering, and marketing teams to deliver improvements
Ensure product decisions are data-informed and outcome-driven
Track performance through clear KPIs and share insights with stakeholders
Website conversion rate
Revenue generated through the website
Share of direct (self-booking) sales
Drop-off rates at critical funnel steps
Revenue per visitor
3+ years of experience as a Product Manager on digital products
Proven track record working on conversion, monetization, or growth-related initiatives
Experience with web products, e-commerce, marketplaces, or SaaS platforms
Strong analytical mindset and comfort working with data and experimentation
Ability to balance user needs with business impact
Autonomous, structured, and outcome-oriented
Experience owning a website as a product
Experience with pricing, checkout, or payment flows
Background in B2C and/or international products
Interest in education, travel, or global digital platforms
Why Expanish
At Expanish, we help people from all over the world learn Spanish by living the language, combining high-quality education with immersive cultural experiences.
We are a fast-growing, international education company with students from dozens of countries and a strong digital presence. Our website plays a critical role in how students discover us, choose their programs, and book their experience.
This role offers the opportunity to:
Own and shape a high-impact digital product with direct influence on revenue
Work on a global B2C product with real users and meaningful outcomes
Make data-driven decisions and see the impact of your work quickly
Collaborate with a cross-functional, international team
Help scale a mission-driven product that connects education, travel, and culture
If you enjoy building products that balance user value and business impact, and want to see your work reflected directly in growth, this role is for you.
Open to candidates based in Argentina / Remote