Note: The job is a remote job and is open to candidates in USA. ALIGNERCO is seeking an experienced Google Ads and Meta Ads Freelancer to enhance the performance of their e-commerce advertising campaigns. The role involves conducting comprehensive audits of existing advertising accounts and developing strategies for sustainable growth and improved return on ad spend.
Responsibilities
- Collaborate with our in-house marketing, creative, and development teams
- Conduct a comprehensive audit of our existing advertising accounts, including:
- Google Ads
- Google Shopping
- Performance Max
- Search campaigns
- Display and YouTube campaigns
- Meta Ads (Facebook and Instagram)
- Review account structure, campaign setup, audience targeting, bidding strategies, creatives, and budgets
- Analyze conversion tracking, attribution models, GA4, Google Tag Manager, and Meta Pixel implementation
- Evaluate product feed quality and Merchant Center setup
- Identify issues affecting campaign performance, ROAS, CPA, conversion rate, and overall profitability
- Provide a detailed audit report with actionable recommendations and prioritization
- Develop a 3–6 month paid media strategy focused on sustainable growth and improved return on ad spend
- Recommend testing frameworks for audiences, creatives, landing pages, and bidding strategies
- Guide and support our in-house team in implementing recommendations
- Participate in regular strategy calls and performance reviews
Skills
- Proven experience managing Google Ads and Meta Ads for e-commerce brands
- Strong understanding of: Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Conversion tracking and attribution
- Experience with Shopify, WooCommerce, Magento, or custom e-commerce platforms
- Experience working collaboratively with internal marketing and development teams
- Strong analytical and communication skills
- Ability to translate data into actionable growth strategies
Company Overview
ALIGNERCO offers custom invisible aligners for teeth straightening. It was founded in 2019, and is headquartered in West Hempstead, New York, USA, with a workforce of 11-50 employees. Its website is https://www.alignerco.com.